To Fight Fraud in OTT, 4A's Is Creating a Playbook for Media Buyers

The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some of Madison Avenue's biggest spenders, including Dentsu, GroupM, Havas and Publicis Groupe, following...